The cool red: summer trend or pure enjoyment?

A daring break with tradition: red wine served chilled?

The idea of ​​serving red wine chilled may initially seem confusing to some wine lovers. After all, over decades we have become accustomed to enjoying red wines at room temperature in order to fully enjoy the aromas and complexity. But this new approach challenges these conventions and invites a refreshing, lighter enjoyment experience.

But what about the long-term perspective of this trend? Is the cool red just a passing fad or does it have the potential to establish itself permanently in the world of wine enjoyment? The answer could lie in the versatility of the trend. Through targeted cooling, a red wine can expand its facets and become a completely new experience, regardless of the season. This approach opens up a wide range of possibilities, ranging from light, fruity red wines to complex, ageable wines.

A refreshing pleasure

The chilled red wine trend is particularly attractive in the hot summer months. A slightly chilled red wine can provide pleasant refreshment and pamper the palate despite the heat. Due to the slightly reduced temperature, fruit aromas and acidity come into their own, making the wine more accessible and lighter. This can be a welcome change, especially on warm days, without having to forego the joys of a good red wine.